December 3, 2022

Kids’ Media Use Accelerated Rapidly During the Pandemic

A new report from Common Sense Media, “The Common Sense Census: Media Use by Tweens and Teens, 2021” exposes how the past two years have affected kids media use. While numerous pre-pandemic patterns continued, we saw acceleration throughout the board, as well as some shifts in the middle of the emergence of brand-new platforms and behavioral patterns.

The following is excerpted from an online article published by Typical Sense Media.

Here are some trends highlighted by the research:

– Online video has become the activity of choice for teenagers and tweens, and YouTube is the essential platform. More than 6 in 10 teenagers and tweens see online videos every day, and say they enjoy seeing “a lot,” even more than the percent who enjoy any other media activity that much.

Read the complete report here:

– The variety of tweens utilizing social media– before theyre technically old adequate to do so– is climbing. Social media usage by tweens climbed up throughout the pandemic, with the percentage of 8- to 12-year-olds reporting that they had actually ever utilized some form of social networks leaping to 38% in 2021, compared with 31% in 2019.

Source: Common Sense Mediahttps://

– In the past 2 years, media utilize for tweens and teens grew much faster than in the 4 years before the pandemic. Between 2019 and 2021, the overall quantity of screen media utilized each day went from 4:44 to 5:33 amongst tweens, and from 7:22 to 8:39 amongst teenagers (not consisting of screen time while discovering at school or doing homework).